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Better every day

De’Longhi is the global brand that offers consumers innovative products with a unique combination of style and performance. Born in 1974 as a brand of electric radiators, De’ Longhi has created iconic products such as Pinguino and Tasciugo, Sfornatutto and Rot-Fryer, broadening over time its offer to every area of the house.

De’Longhi offers innovative appliances for comfort, home cleaning and kitchen. Within the latter segment, coffee machines currently represent the heart of the brand and have led De’ Longhi to be among the world leaders in their production.

What we do 

De’Longhi quality is: Usability 
We make products that are renowned for their performance, reliability and are a joy to use. 

De’Longhi innovation is: Special 
We are committed to consistently providing “something special” in our products, technologies and approach to markets.

De’Longhi design is: Distinctive 
We design functional products with elegant lines and innovative colour combinations, finishes and materials, adapting to different cultures and household needs worldwide.

Product Attributes 

Every De’Longhi product comes with “something special”

  • Strong and consistent branding, “easy to use” products that perform beautifully.
  • Innovative combinations of materials and finishes.
  • Well-managed colour palette within each product category.
  • All major touch points communicate assurance and quality.
  • Signature features reflect De’Longhi’s Italian and manufacturing heritage.

Brand Personality 

How we behave

  • We are imaginativeenthusiastic and accessible to multi-cultural audiences.
  • We demonstrate strength of character, practicality and resourcefulness.
  • We show good taste and elegance, without arrogance.
  • As an authentic Italian family, we are proud to put our name on our products.


R151.00 R131.00
R3,342.00 R2,898.00
R4,823.00 R4,182.00

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